Founded from a desire to create freely and let creativity live, the studio partners with brands to define, refine, and assert their presence through imagery, brand systems, and thoughtful storytelling.
Work
Our work spans brand identity, creative direction, and marketing campaigns, with experience delivering high-end film productions and commercial projects. Every collaboration begins with understanding what a brand truly needs — whether that’s brand alignment, creative consultancy, creative direction, or a full-scale campaign — to ensure it is seen and felt in a world saturated by consumption.
Approach
We approach each project authentically, leaving space for emotion and honoring the core reasons why a brand was created in the first place. At the heart of our practice is a belief in meaningful work that connects, resonates, and lasts.
Leadership
Twin sister duo Aleida and Ayesha Merkel bring together backgrounds in architecture, psychology and fashion from years living and working in New York, Vienna, Mexico City and San Miguel de Allende. A deep understanding of language and design from an international perspective is at the core of 37889 Studio.